Small is the new big – Seth Godin

Small is the new big – Seth Godin

If you want to be big act small. Blogs matter. Do something that matters.

Respect is the secret to success in dealing with people.

It’s hard to be number one, and even harder when the universe we choose to measure ourselves against is so vast.

If your target audience isn’t listening, it’s not their fault, it’s yours. If one story isn’t working, change what you do, not how loudly you yell.

Hard work is about risk. It begins when you deal with the things that you’d rather not deal with: fear of failur, fear of standing out, fear of rejection. Hard work is about training yourself to leap over this barrier, tunnel under that barrier, drove through the onther barrier and, after you’ve done that, to do it again the next day.

Being called a clown is rarely a compiment. Clowns are based on real people. They embody what’s wrong with human nature, just magnified a bit. Clowns refuse to measure their results, because measurement implies that they accept the reality of the outside world.

Competence is the enemy of change. Competent people resist change. Because change threatens to make them less competent. And competent people like being competent.

People aren’t stupid. They are just too busy or too distracted to care as much as you do about the stuff you don’t care about.

There are more than 1800 statues in the Big Apple. But extensive research has shown that there isn’t one single statue honoring the memory of a critic.

Interactions are a million times more powerful than interruptions.

If cat food was really for cats, it would come in mouse flavour.

A product for everyone rarely reaches anyone.

The current marathon work culture is nothing but an excuse to avoid making the hard decisions.

Blogging doesn’t have to mean talking to annonymous strangers.

The big lie of the new econoy is that everyne can live the life of an antrepreneur without actually becoming one.

As long as you work for someone, you have no job security.

Authenticity. If you can fake that, the rest will take care of itself.

The kind of person who would tell you to use gerund instead of verb is the sort of person you don’t want to sit next to on an airplane.

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